When selling a popular product on your website, writing a unique product description full of keywords is a great SEO technique. If you are selling an item which hundreds of other online retailers are selling, everyone is probably using the same generic manufacturer description of the product. You can annihilate your competition by writing your own unique product pages, incorporating the keywords that you know potential buyers will be typing into a search engine.
Optimize your presence on search engines by getting other (reputable) sites to link to your site. Search engines will see that you are an established presence online if other legitimate sites are linking to you. Seeing that you are more in demand, the search engines place your site in a higher position.
Deciding on the priority of your keywords is important when optimizing your site for search engines. There is a definite limit to how many keywords you can or should include on any one page. Make sure that the keywords you include the most are ones that are tied closely to your business and the focus of your website.
Never use "hidden" links that visitors cannot see. These links are a holdover from the very early days of search engine optimization, when search engine crawlers would blindly follow the links and improve a website's ranking accordingly. If they find them on your website, today search engines are smart enough to avoid hidden links, and some will even penalize you.
Design your website from the start with search optimization in mind. If you include too much Flash or other products that search engines do not use, you are not going to be very high up on their radar. Keep that in mind when you begin your website, and you will have a much easier time in the future.
Link to pages offering similar or related services and goods. By providing a link to your website from pages offering goods or services related to what you offer, target your marketing to likely customers. For example, if a consumer needs a mattress, they will likely need sheets and blankets as well.
Part of a wide-reaching search engine optimization strategy is to use the same keywords in your advertisements that you do on your site. Not only does this keep your efforts focused, it provides you with valuable feedback. The volume of traffic you get from different ads will tell you which keywords are most enticing to potential visitors.
Create concise, informative press releases that announce your online site. The press release should provide contact info, the site name and its features, and should be submitted only to publications that are generally read by your target market or a very broad, general segment like women, businesses, or families, for example. This is also a good way to build rapport with editors and journalists.
If you have a WordPress blog, install the "All in One SEO Pack" plugin. This plugin optimizes your WordPress blog for search engines automatically. You can either use the default options provided or fully customize the plugin to meet your blog's unique SEO needs. The plugin is also compatible with other WordPress plugins, such as Ultimate Tag Warrior and Auto Meta.
Look into podcasts. Podcasts can include video or be audio-only, may be streamed live or pre-recorded, and should include information that your consumers are interested in. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. Write out a description of your podcast, using keywords, to help people find your podcast during a search.
Invest in online advertising like adwords or adbrite. It'll help you with your traffic and also your SEO, and that's a big boon to those that go after do-it-yourself SEO. These advertisements will increase your views. Using a advertising product from a top engine like Google can be a huge boon to your site.
Do NOT link to any pages that disable the back button if you're trying to drive traffic to your website through Google Adwords. If they're not permitted to go backwards as they feel they should be able to move around as they please, honestly, most of your audience will be upset. Also, Google, on the other hand, will remove your link if you remove the back button.
The easiest way to find out just how effective your attempts at Search Engine Optimization are, go to Google and type in the words you would expect people to use to find the type of information or product you are promoting. If your page doesn't show up on the very first page of the results then you have work to do!
It is important for you to link your site to other sites that are similar in content. If you choose to link your site with other sites that have no similar content it is very possible that the search engine will consider your site to be of poor quality and thus not allow you to rank high on the results page.
Check your site often for broken links. You don't want to have links that you think are working, and your customers are not able to use. If links are broken, you can use Xenu, which is a tool that will tell you. Test every single link you have often.
Make sure you close every title tag properly, for example (). Not doing so leaves your title tag undetected by most search engines. This means that any strategically placed keywords you have implemented will go unnoticed by the search engines, and you won't get the added benefits of having them there.
You want every section of your website to be unique. Pay particular attention to the titles you use. Titles are very important when it comes to SEO. In order to earn a high placement in search results, titles must be focused on keywords.
Do not allow your site to sit idly by as other webmasters take the viewers that you have worked so hard to supply a great site for. You are sure to boost your rankings and draw in some of those viewers to your site if you take the advice and tips that were included in this article.
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